Designing An Engaging, Immersive Space on a Tight Timeline 

Yostar Global aimed to make a significant impact at AnimeExpo 2023 by creating a booth that would stand out from the typical expo offerings. The goal was to design an engaging and immersive space that would blend elements of gameplay, retail merchandising, and entertainment, all while showcasing Yostar’s iconic anime games and characters. The challenge was to achieve this within a compressed timeline, ensuring a high-quality experience for attendees. 

A Fun and Interactive Booth Driven by Connected Story 

Storyland Studios collaborated with Yostar to design an elaborate and unconventional booth concept. The design included an interactive space where fans could connect with Yostar’s games and characters, photo opportunities, a merchandise loading bay, and a stage with a DJ platform for live entertainment. The booth featured a cohesive story element that distinguished it from other expo booths, offering guests a unique and immersive brand experience. 

A custom itasha car, adorned with anime graphics and characters from Yostar’s games, was also designed as a highlight of the booth. Our team partnered with Kilcrew Productions to deliver the booth within a three-month timeline, maintaining quality despite the tight schedule. 

AnimeExpo 2023’s Standout Attraction 

The Yostar Global booth became the standout attraction at AnimeExpo 2023, drawing long lines of eager attendees. Those who gained entry experienced Yostar’s popular games, such as Arknights, Mahjong Soul, Azur Lane, and Aether Gazer, in an engaging environment. Fans enjoyed live entertainment, cosplay, meet-and-greets with Yostar artists, quiz shows, and interactive programming, solidifying the booth’s success and enhancing Yostar’s brand presence.