SITUATION
California nonprofit Children’s Hunger Fund (CHF) wanted to build an immersive and dimensional attraction experience that would introduce visitors to the sad realities of childhood poverty – Poverty Encounter.
Rejecting the predictably common charity video, they wanted to surprise volunteers with an eye-opening journey of insight, empathy, and action.
By telling the true stories of the suffering children through a realistic, walk-through attraction, CHF’s Poverty Encounter recreates the experience of visiting impoverished communities around the world.
SOLUTION
Storyland’s creative designers worked with the client to develop physical environments that display the key objectives CHF felt were important for expressing these stories well:
[1] Authentic Solutions: Depict true-life environments that show the impossible circumstances children experience daily, including garbage dump communities, displaced people camps, or indentured slave yards.
[2] Believable: Fabricate realism into the scenes and set pieces with world-class themed immersion, placing guests at the heart of the story.
[3] Solutions: Allow guests to participate in immediately solving the problems by building food packages and crafting other resources to delivery to those affected by poverty.
TRANSFORMATION
Hand-in-hand with the client, we designed realistic sets, special effects, and a captivating storyline throughout the exhibit.
By telling the true stories of the suffering children through a realistic, walk-through attraction, CHF’s Poverty Encounter recreates the experience of visiting impoverished communities around the world.
EXPERIENCE POVERTY ENCOUNTER FIRST-HAND
Poverty Encounter opened on December 8, 2018 at the Children’s Hunger Fund in Los Angeles. Visit PovertyEncounter.org to book your visit.
IN THE PRESS