The Big Idea: Poverty Encounter by CHF 

 California nonprofit Children’s Hunger Fund (CHF) wanted to build an immersive and dimensional attraction experience that would introduce visitors to the sad realities of childhood poverty – Poverty Encounter. Rejecting the predictably common charity video, they wanted to surprise volunteers with an eye-opening journey of insight, empathy, and action. By telling the true stories of the suffering children through a realistic walk-through attraction, CHF’s Poverty Encounter recreates the experience of visiting impoverished communities around the world. 

Realistic, Emotional Stories That Inspire Action 

 Storyland’s creative designers worked with the client to develop physical environments that display the key objectives CHF felt were important for expressing these stories well: authentic situations, believable stories, and solutions that would inspire guests to immediate action. We accomplished these objectives by depicting true-life environments that show the impossible circumstances children experience daily, including garbage dump communities, displaced people camps, or indentured slave yards. Realism was fabricated into each scene and set piece through world-class themed immersion, placing guests at the heart of the story. At the attraction’s conclusion, guests could immediately participate in solving the problem of world hunger by building food packages and crafting other resources to delivery to those affected by poverty. 

A Captivating, TEA Award-Winning Attraction 

 Hand-in-hand with the client, we designed realistic sets, special effects, and a captivating storyline throughout the exhibit. By telling the true stories of the suffering children through a realistic, walk-through attraction, CHF’s Poverty Encounter recreates the experience of visiting impoverished communities around the world. 

 EXPERIENCE POVERTY ENCOUNTER FIRST-HAND 

Poverty Encounter opened on December 8, 2018 at the Children’s Hunger Fund in Los Angeles. Visit PovertyEncounter.org to book your visit. 

 IN THE PRESS 

[Learning From an Immersive Experience of Poverty – By Mel McGowan] Outreach Magazine | Tap Here To Read. 

[Storyland Studios’ client Poverty Encounter receives TEA Award – By Charlotte Coates] Blooloop | Tap Here To Read.