“It's not about what it is, it's about what it can become." - Dr. Seuss
We crafted several billboards and hundreds of displays that were found in Times Square, Hollywood, and other cities across the nation. The displays were placed in prominent locations, from theaters and theme parks. And while it may look like we knew exactly what were were doing, this was our first project that involved creating a three-dimensional billboard. Our main concern, apart from grabbing attention, was the safety and integrity of this elevated display. We invested as much care engineering the safety of the billboard as we did in crafting the visual.