Asics

Colors That Run Retail Experience

IMAGINE
DESIGN
CREATE

Good things happen when you pour paint in a shoe

For the Asics’ “Colors That Run” campaign, we partnered with VITRO to create a stunning visual display that captured the quintessential blend of athleticism and flair inherent to the brand. We turned what started as a flat, two-dimensional campaign into an engaging, three-dimensional creation of vivid colors and flowing form that demanded attention. From concept to completion, the team successfully fashioned 3,000 individual displays that took center stage at over 500 Foot Locker and Lady Foot Locker stores. We believe our work played a big part in the significant increase in sales that resulted from this campaign.